What Are Sterling Direct Marketing Cards?

SDM Cards are sturdy – credit card thickness - die-cut postcard mailers. They are made with laminated plastic and have photo quality printing. The die-cut plastic postcards can be printed with “pop-out” wallet sized cards and even “pop-out” plastic key chain fobs that are part of the postcard. The “pop-out” cards remain firmly in-place until the recipient punches them out of the postcard or plastic mailer.

Each die-cut plastic postcard and any pop-out pieces can be printed with variable information including names, addresses, phone numbers, company information, location maps, barcodes, magnetic stripes, pictures and totally variable text in any language.

SDM Card – recently approved for use by the US Postal Service - costs about the same or less as paper mailers.

The unusual look and feel of a SDM Card mailer has proven to have a high perceived value and won’t immediately get trashed the way paper mailers do. The recipient of a SDM Card is most likely to immediately place it in their wallet or purse upon receipt of the mailing.

SDM Cards are thick, have photo quality, and are digitally printed on premium clear, solid or translucent plastic that makes an impressive presentation.

SDM Cards get noticed!

US Postal Service Approved. No envelope needed!
Solid color, clear and translucent materials.
30 mil White Plastic - Credit Card Thickness.
“Pop-off” Wallet sized cards and Key Chain Fobs.
Die-cut any “pop-off” shape you want.
Variable Printing on both sides and pop-off pieces of Text, Data, Images or Numbers.
Photo Quality Printing – Standard.
5 Day Standard Turnaround.

SDM Card - The New Technology in Direct Mail Marketing

Companies are always looking for innovations to get their mail pieces noticed, and SDM Card die-cut plastic mailers do just that. You simply cannot forget receiving one in the mailbox. SDM Cards are especially effective for demographic direct mail and will forever change the way we approach Direct Mail Marketing.

SDM Cards - making a difference

Wallet Sized Cards: Using any design we create, consumers will have a handy reminder in their wallet with all of your contact information
Completely Personalized: Both sides of the postcard and any pop-out wallet cards or key chain fobs can be personalized for each individual in a household. The SDM Card can be designed to hold up to four pop-out “wallet cards” and four “key chain fobs”.
Unlimited Variations of Photos and Messages: Any message or photograph anywhere on the SDM Card can change based on demographic and geographic values or an unlimited number of combinations of city, county, region, age, gender, ethnicity and other criteria.
Low Postage: Both the smaller size SDM Card, which is 5.5” x 4” or the larger sample which is 8” x 5.5”, can be mailed at Standard (formally called Bulk Rate) postage rates; the smaller SDM Card also qualifies for the first class postcard rate of only 36 cents apiece.
Map to your Location Included: Each wallet card can contain a map to your location, in addition to your company name and address. The benefits of using SDM Card, the first and only mailbox-to-wallet direct mail piece available, are limitless. All this and at a price sometimes cheaper than a standard generic postcard.

Custom Shaped Mailer Applications

Here are just a few examples of uses for die-cut plastic mailers:

Business Cards
Discount Cards
Fundraising
Membership Cards
Trade Show Handouts
Gift Cards
Key Mailers

Magnetic Stripe Wallet sized cards

High & Low Coerivity
30 mil White Plastic - Credit Card Thickness
7 Day Standard Turnaround

Adding a magnetic stripe to your plastic card mailer enables the card to store data by modifying the magnetism of the magnetic material on the card. The magnetic stripe, or mag-stripe, is read by swiping past a reading head or reader. The magnetic stripe is located 0.223 inches (5.66 mm) from the edge of the card, and is 0.375 inches (9.52 mm) wide. Mag-stripes come in two varieties: low and high-coercivity.

Low-coercivity mag-stripes require a lower amount of magnetic energy to record, so the mag-stripe writers are much less expensive. High-coercivity mag-stripes are harder to erase because the card writers apply more information using a more powerful magnetic field. Low-coercivity mag-stripes require a lower amount of magnetic energy to record, so the card writers are much less expensive. A magnetic card reader (what you see in retail stores and on gas pumps) can read either type of magnetic stripe.

Keychain Tags

Keychain Tags Embedded In Postcard Size Mailer
Custom Materials, Sizes and Shapes Available
Choose From Standard Styles
Photo Quality printing on Keychain Tags
Personalization Option
Bar Coding Option
7 Days or Faster Turnaround